Business Administration, General Business Concentration, BS

The General Business concentration, offered by the Department of Marketing and Business Analytics , offers students a broad spectrum of courses to prepare them for careers in small, medium-sized or family businesses and for jobs with companies that train new employees in a specific job largely unrelated to a functional area such as managing a large retail store or servicing technology company’s customers.

Program Learning Outcomes

Program Roadmaps

The 4-Year Roadmap is available online. Roadmaps should be used in consultation with the catalog and your advisor to identify additional requirements for completing the major (for example, course grade minimums). Associate Degrees (ADT) Pathways are also available online.

Major-Specific Graduation Requirements

All courses in the Concentration Requirements for General Business must be completed with a grade of “C- or better”. The following Preparation for the Major and Required for the Major courses must be completed with a grade of “C or better”: ENGL 2 , MATH 70 , BUS1 20 , BUS2 90 .

1. Complete the Baccalaureate Degree Requirements

Students must satisfy the specific degree requirements for their undergraduate major and fulfill the following University degree requirements:

Academic (program total units with an average 2.0 GPA - “C” or better)
General Education (GE) (34 Lower Division + 9 Upper Division)
American Institutions (AI) (0-6 units) (may be satisfied in GE Areas 3B, 4, UD 3, UD 4)
Graduation Writing Assessment Requirement (GWAR) (3 units)
Physical Education (PE) (0-2 units)
Units in Residence (30 units, including 24 upper division and 12 in major)
Upper Division Units (40 units, including 12 upper div in major for BA, 18 upper div in major for BS)
Undergraduate Policies & Procedures
Apply for Graduation
Information about the Commencement Ceremony and Conferral of the Degree

Exceptions for University Graduation Requirements including exemptions and waivers, are approved for specific majors and on a case-by-case evaluation only.

Summary of Degree Units

Core Lower Division GE: 19 (9 units may be satisfied by major coursework: Areas 1B, 2, 4)

6 required units of American Institutions/US123 may be satisfied by selecting applicable GE courses in Areas 3B and/or 4

Upper Division GE 3 (6 units may be satisfied by major coursework: UD Areas 3, 4)

Physical Education: 2

GWAR / WID: 0 (3 units satisfied by ENGL 100WB , COMM 100W , or LLD 100WB )

Major Preparation: 15

Major Requirements: 64

University Electives: 11

Total: 120

2. Major Preparation (15 units)

ECON 1A - Principles of Economics: Macroeconomics 3 unit(s)
ECON 1B - Principles of Economics: Microeconomics 3 unit(s) (GE Area 4 / Formerly Area D)
ENGL 2 - Critical Thinking and Writing 3 unit(s) (GE Area 1B / Formerly Area A3) (or equivalent)
MATH 70 - Mathematics for Business 3 unit(s) (GE Area Area 2 / Formerly Area B4) (Students who complete any of the following with a C or better may substitute it for MATH 70 : MATH 30 , MATH 31 , MATH 32 , or MATH 71 )

Writing in the Disciplines (3 units)

Complete one course from:

ENGL 100WB - Written Communication: Business 3 unit(s) (WID)
COMM 100W - Writing Workshop: Writing for Influence 3 unit(s) (WID)
LLD 100WB - Writing Workshop for Business Students 3 unit(s) (WID)

3. Major Requirements (64 units)

Core Courses (46 units)

Lower Division Courses (16 units)

BUS1 20 - Financial Accounting 3 unit(s)
BUS1 21 - Managerial Accounting 3 unit(s)
BUS3 80 - Legal Environment of Business 3 unit(s)
BUS2 90 - Business Statistics 3 unit(s) (Transfer students with STAT 95 (C or better) may use this in lieu of BUS2 90 .)
BUS4 91L - Computer Tools for Business 1 unit(s)
BUS3 12 - Business First Year Experience 3 unit(s) (
BUS3 10
can be substituted for Transfer Students)

Upper Division Business Fundamentals Courses (15 units)

BUS2 130 - Introduction to Marketing 3 unit(s)
BUS5 140 - Fundamentals of Operations Management 3 unit(s)
BUS3 160 - Fundamentals of Management and Organizational Behavior 3 unit(s)
BUS1 170 - Fundamentals of Finance 3 unit(s)
BUS2 190 - Fundamentals of Business Analytics 3 unit(s)

Upper Division Business Integration and Perspectives Courses (15 units)

BUS5 187 - Global Dimensions of Business 3 unit(s)
BUS4 188 - Business Systems and Policy 3 unit(s)
BUS3 189 - Strategic Management 3 unit(s)
PHIL 186 - Professional and Business Ethics 3 unit(s) (GE UD Area 4 / Formerly Area S)
One non-business global perspectives course in GE UD Area 3 (Formerly Area V) 3 unit(s)

Concentration Requirements (18 units)

Required Courses (12 units)

Courses selected must include at least one course from the Marketing & Business Analytics (BUS2) department and one course from either the School of Management (BUS3) or School of Global Innovation & Leadership (BUS5). There could be as many as 12 units from any one department and as many as 6 units of advisor approved transfer credit. All these courses require grades of “C-” or better.

Additional Courses (6 units)

Any upper division business courses. Please see an advisor for a current list of acceptable courses. All these courses require grades of “C-” or better.

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