HSPM 104 - Hospitality Marketing

3 units
Applying marketing principles, theories, and concepts in developing marketing strategies for hospitality, recreation and tourism organizations in a dynamic business environment. Emphasis is placed on marketing mix, market segmentation and analysis, sales planning, and public relations.

Prerequisite(s): HSPM 1, HSPM 65, BUS 20 or BUS 20N
Grading: Graded

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