ADV 132 - UX UI Design for Advertising

3 units
Human centered design process as it pertains to user interaction (UI) and user experience (UX) design. Students conduct basic user research to create personas that guide the development of content strategy, information architecture, feature sets, wireframes and annotations as they pertain to (1) large scale web development and (2) integrated campaign assignments that cover a wide range of interactive platforms.

Prerequisite(s): ADV 91, ADV 93, and ADV 94
Grading: Letter Graded

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