Advertising, Area of Specialization in Marketing Communications Track, BS (2024-2025)

The following roadmap is a sample advising map to complete the degree program in four years. Please consult your MyPlanner and major advisor as you develop your individualized academic plan. Students must have completed 60+ units in order to enroll in SJSU Studies courses.

Year 1 | Year 2 | Year 3 | Year 4

Year 1

Fall Semester (15 units)

ADV 91 - Introduction to Advertising
3 unit(s)
GE Area A2 3 unit(s)
GE Area B2/B3 3 unit(s)
GE Area D + US123 3 unit(s)
GE Area C1 3 unit(s)

Spring Semester (14 units)

STAT 95 - Elementary Statistics
3 unit(s) (B4)
GE Area A3 3 unit(s)
GE Area B1/B3 3 unit(s)
GE Area D + US123 3 unit(s)
Physical Education 1 unit(s)
University Elective - Lower or Upper Division 1 unit(s)

Year 2

Fall Semester (16 units)

MCOM 63 - New Media
3 unit(s)
JOUR 61 - Writing for Print, Electronic and Online Media
3 unit(s)
GE Area A1 3 unit(s)
GE Area C2 3 unit(s)
GE Area F 3 unit(s)
Physical Education 1 unit(s)
Complete the Upper Division Writing - Directed Self Placement

Spring Semester (15 units)

MCOM 70 - Visual Communication for Modern Media
3 unit(s)
PR 99 - Introduction to Public Relations
3 unit(s)
GE Area C1 or C2 3 unit(s)
GE Area E 3 unit(s)
University Elective - Lower or Upper Division 3 unit(s)

Year 3

Fall Semester (15 units)

MCOM 100W - Writing Workshop: Mass Communications
3 unit(s) (WID)
BUS2 130 - Introduction to Marketing
3 unit(s)
ADV 121 - Strategic Planning/Communications
3 unit(s)
MCOM 104 - Introduction to Mass Communications Research
3 unit(s)
PR 190 - Media and Influencer Relations
3 unit(s)

Spring Semester (15 units)

ADV 126 - Media Planning and Buying
3 unit(s)
PR 191 - Strategic Content Creation
3 unit(s)
MCOM 170 - Strategic Social Media & Digital Marketing
3 unit(s)
JMC Elective 3 unit(s)
SJSU Studies Area R 3 unit(s)
Apply for the Agency
Apply to Graduate

Year 4

Fall Semester (15 units)

MCOM 111 - Internship
3 unit(s) *
ADV 128 - Integrated Marketing Communications (IMC)
3 unit(s)
MCOM 175 - Social Media and Web Analytics
3 unit(s)
Note: MCOM 175 is offered in Fall only.
SJSU Studies Area S 3 unit(s)
University Elective - Lower or Upper Division 3 unit(s)

Spring Semester (15 units)

ADV 129 - Advertising Campaign Planning and Management
3 unit(s) *
BUS5 146 - Fundamentals of Project Management
3 unit(s)
SJSU Studies Area V 3 unit(s)
University Elective - Lower or Upper Division 3 unit(s)
University Elective - Lower or Upper Division 3 unit(s)

Roadmap Notes

All advertising majors must do a 240 internship after completing nine units of advertising classes. Approval is needed to sign up for MCOM 111 - Internship . This may also be done during the summer or winter sessions. MCOM 180 - Independent Study for one unit of credit can be taken any time. Students work directly with faculty in their major.

* MCOM 199A /MCOM 199B substitutes for MCOM 111 and ADV 129 by invitation.