Public Relations, BS (2023-2024)

The following roadmap is a sample advising map to complete the degree program in four years. Please consult your MyPlanner and major advisor as you develop your individualized academic plan. Students must have completed 60+ units in order to enroll in SJSU Studies courses.

Year 1 | Year 2 | Year 3 | Year 4

Year 1

Fall Semester (15 units)

PR 99 - Introduction to Public Relations
3 unit(s)
MCOM 72 - Mass Communication and Society
3 unit(s) (D)
GE Area A2 3 unit(s)
GE Area B1+B3 3 unit(s) *
GE Area E 3 unit(s)

Spring Semester (14 units)

JOUR 61 - Writing for Print, Electronic and Online Media
OR
MCOM 63 - New Media
3 unit(s)
GE Area A3 3 unit(s)
GE Area B4 3 unit(s)
GE Area B2+B3 3 unit(s) *
Physical Education 1 unit(s)
University elective 1 unit

Year 2

Fall Semester (16 units)

ADV 91 - Introduction to Advertising 3 unit(s)
JOUR 61 - Writing for Print, Electronic and Online Media
OR
MCOM 63 - New Media
3 unit(s)
GE Area A1 3 unit(s)
GE Area C1 3 unit(s)
GE Area C/D + US123 3 unit(s)
Physical Education 1 unit(s)
Complete the Upper Division Writing - Directed Self Placement

Spring Semester (15 units)

PR 190 - Media and Influencer Relations
3 unit(s)
GE Area C2 3 unit(s)
GE Area C1 or C2 3 unit(s)
GE Area D + US123 3 unit(s)
GE Area F 3 unit(s)

Year 3

Fall Semester (15 units)

MCOM 100W - Writing Workshop: Mass Communications
3 unit(s) (WID)
PR 191 - Strategic Content Creation
3 unit(s)
PR 197 - Introduction to Corporate Internal Communication 3 unit(s)
MCOM 70 - Visual Communication for Modern Media
,
MCOM 105 - Lifestyles, Diversity and the Media
, OR
MCOM 106 - Global Mass Communication
3 unit(s)
JMC Elective 3 unit(s)

Spring Semester (15 units)

MCOM 101 - Media Law and Ethics
3 unit(s)
University Elective - Lower or Upper Division 3 unit(s)
PR 192 - Case Studies in Strategic Communication
3 unit(s)
SJSU Studies Area R 3 unit(s)
University Elective - Lower or Upper Division 3 unit(s)
Apply to Graduate

Year 4

Fall Semester (15 units)

MCOM 111 - Internship
OR
MCOM 199A - Advertising & Public Relations Agency I
3 unit(s)
MCOM 104 - Introduction to Mass Communications Research
3 unit(s)
JMC Elective 3 unit(s)
SJSU Studies Area S 3 unit(s)
University Elective - Lower or Upper Division 3 unit(s)

Spring Semester (15 units)

PR 199 - Campaign Planning and Management
OR
MCOM 199B - Advertising & Public Relations Agency II
3 unit(s)
JMC Elective 3 unit(s)
JMC Elective 3 unit(s)
SJSU Studies Area V 3 unit(s)
University Elective - Lower or Upper Division 3 unit(s)

Roadmap Notes

* Either B1 or B2 must be taken with a B3 - Laboratory .

All public relations majors must do a 240 internship after completing nine units of advertising classes. Approval is needed to sign up for MCOM 111 . This may also be done during the summer or winter sessions. JMC Elective: any JMC course that is not GE prep for Major course or Core Major can be counted as an elective course toward the major. Please refer to your major form for a list of JMC electives. See the JMC School website for more information about courses.