Advertising, Area of Specialization in Marketing Communications Track, BS (2023-2024)

The following roadmap is a sample advising map to complete the degree program in four years. Please consult your MyPlanner and major advisor as you develop your individualized academic plan. Students must have completed 60+ units in order to enroll in SJSU Studies courses.

Year 1 | Year 2 | Year 3 | Year 4

Year 1

Fall Semester (15 units)

ADV 91 - Introduction to Advertising
3 unit(s)
GE Area A2 3 unit(s)
GE Area B2/B3 3 unit(s)
GE Area D + US123 3 unit(s)
GE Area C1 3 unit(s)

Spring Semester (14 units)

STAT 95 - Elementary Statistics
3 unit(s) (B4)
GE Area A3 3 unit(s)
GE Area B1/B3 3 unit(s)
GE Area D + US123 3 unit(s)
Physical Education 1 unit(s)
University Elective - Lower or Upper Division 1 unit(s)

Year 2

Fall Semester (16 units)

MCOM 63 - New Media
3 unit(s)
JOUR 61 - Writing for Print, Electronic and Online Media
3 unit(s)
GE Area A1 3 unit(s)
GE Area C2 3 unit(s)
GE Area F 3 unit(s)
Physical Education 1 unit(s)
Complete the Upper Division Writing - Directed Self Placement

Spring Semester (15 units)

MCOM 70 - Visual Communication for Modern Media
3 unit(s)
PR 99 - Introduction to Public Relations
3 unit(s)
GE Area C1 or C2 3 unit(s)
GE Area E 3 unit(s)
University Elective - Lower or Upper Division 3 unit(s)

Year 3

Fall Semester (15 units)

MCOM 100W - Writing Workshop: Mass Communications
3 unit(s) (WID)
BUS2 130 - Introduction to Marketing
3 unit(s)
ADV 121 - Strategic Planning/Communications
3 unit(s)
MCOM 104 - Introduction to Mass Communications Research
3 unit(s)
PR 190 - Media and Influencer Relations
3 unit(s)

Spring Semester (15 units)

ADV 126 - Media Planning and Buying
3 unit(s)
PR 191 - Strategic Content Creation
3 unit(s)
MCOM 170 - Strategic Social Media & Digital Marketing
3 unit(s)
JMC Elective 3 unit(s)
SJSU Studies Area R 3 unit(s)
Apply for the Agency
Apply to Graduate

Year 4

Fall Semester (15 units)

MCOM 111 - Internship
3 unit(s) *
ADV 128 - Integrated Marketing Communications (IMC)
3 unit(s)
MCOM 175 - Social Media and Web Analytics
3 unit(s)
Note: MCOM 175 is offered in Fall only.
SJSU Studies Area S 3 unit(s)
University Elective - Lower or Upper Division 3 unit(s)

Spring Semester (15 units)

ADV 129 - Advertising Campaign Planning and Management
3 unit(s) *
BUS5 146 - Fundamentals of Project Management
3 unit(s)
SJSU Studies Area V
3 unit(s)
University Elective - Lower or Upper Division 3 unit(s)
University Elective - Lower or Upper Division 3 unit(s)

Roadmap Notes

All advertising majors must do a 240 internship after completing nine units of advertising classes. Approval is needed to sign up for MCOM 111 - Internship . This may also be done during the summer or winter sessions.

MCOM 180 - Independent Study

for one unit of credit can be taken any time. Students work directly with faculty in their major. MCOM 180ITL - JMC International Experience is required of all advertising majors entering the JMC School starting in Fall 2015. This requirement can be completed during any academic session of the year. See the JMC School website video tutorial and information on the wide variety of options for an international experience.

* MCOM 199A /MCOM 199B substitutes for MCOM 111 and ADV 129 by invitation.