BUS2 138 - Marketing Research

3 units
Fundamentals of empirical study in marketing, including hypotheses formulation, testing, and the basis of inference. Questionnaire and experimental design, attitude measurement, sampling and data collection, and analysis are emphasized along with applications to marketing decision-making.

Prerequisite(s): BUS2 90, BUS2 130, any 100W, and upper division standing.
Grading: Letter Graded

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