Nov 25, 2024

2021-2022 Academic Catalog

2021-2022 Academic Catalog [ARCHIVED CATALOG]

Business Administration, Marketing Concentration, BS

Business graduates with a Marketing concentration are prepared to pursue careers in small business and retail store management; in marketing, product or advertising management; also direct marketing, customer service and sales. The Marketing program, offered by the Department of Marketing and Business Analytics , focuses on the business function concerned with market definition and objectives, product or service development, customer segmentation and product positioning, sales management, advertising and promotion, pricing and distribution.

Program Learning Outcomes

Summary of Degree Units

University Graduation Requirements	38
Major Preparation	15
Major Core Requirements	43
Concentration Requirements	21
University Electives	3
Total	120

Program Roadmaps

The 4-Year Roadmap is available online. Roadmaps should be used in consultation with the catalog and your advisor to identify additional requirements for completing the major (for example, course grade minimums).

Major-Specific Graduation Requirements

All courses in the Concentration Requirements for Marketing must be completed with a grade of “C- or better”. The following Preparation for the Major and Required for the Major courses must be completed with a grade of “C or better”: ENGL 2 , MATH 71 , BUS1 20 , BUS2 90 , BUS2 130 .

University Requirements

Students must satisfy all of the major and Undergraduate University Graduation Requirements , which includes unit, GPA, and residency requirements as well as the below identified General Education , American Institutions, Graduation Writing Assessment and Physical Education requirements. Courses that meet Undergraduate University Graduation Requirements are noted with an area designation (see Course Abbreviations ).

Core Lower Division General Education (27 units)

Of the 39 units required by the university, 12 units may be satisfied by coursework outlined below. Courses that meet GE Areas A1, A2, A3 or B4 must be passed with a “C-” or better to meet the requirement. Consult with major advisor for details.

Upper Division General Education (3 units)

Of the 9 units required by the university, 6 units may be satisfied by coursework outlined below. Consult with major advisor for details.

American Institutions (6 units)

Complete one 6 unit sequence of American Institutions (US123) courses, which also satisfies GE Area D. Students may also satisfy the American Institutions Requirement with other courses, but these may not satisfy other GE areas.

The American Studies (AMS 1A /AMS 1B ; 12 units) and Humanities Honors (HUM 1A /HUM 1B /HUM 2A /HUM 2B ; 24 units) sequences satisfy the American Institutions Requirement and additional GE Areas (see the course description for details).

Consult with a major advisor to select the appropriate sequence.

Physical Education (2 units)

All SJSU undergraduate students, regardless of major, have an opportunity to expand their knowledge and skills in physical activities. To accommodate students’ needs and interests, the university offers a diverse selection of activity courses .

Graduation Writing Assessment Requirement

At SJSU, students must pass both the SJSU Writing Skills Test (WST) and a 100W course. Exceptions to the GWAR may be found at Graduation Writing Assessment Requirement (GWAR) .

A grade of C or better (C- not accepted) is required to meet graduation requirement.

Major Preparation (15 units)

ECON 1A - Principles of Economics: Macroeconomics 3-4 unit(s)
ECON 1B - Principles of Economics: Microeconomics 3-4 unit(s) (D)
ENGL 2 - Critical Thinking and Writing 3 unit(s) (A3) (or equivalent.)
MATH 71 - Calculus for Business and Aviation 3 unit(s) (B4) (Transfer students with MATH 30 (C or better) may use this in lieu of MATH 71 .)

Written Communication (3 units)

COMM 100W - Writing Workshop: Writing for Influence 3 unit(s) (Z)
ENGL 100WB - Written Communication: Business 3 unit(s) (Z)
LLD 100WB - Writing Workshop for Business Students 3 unit(s) (Z)

Major Requirements (64 units)

Core Courses (43 units)

Lower Division Courses (13 units)

BUS1 20 - Financial Accounting 3 unit(s)
BUS1 21 - Managerial Accounting 3 unit(s)
BUS3 80 - Legal Environment of Business 3 unit(s)
BUS2 90 - Business Statistics 3 unit(s) (Transfer students with STAT 95 (C or better) may use this in lieu of BUS2 90 .)
BUS4 91L - Computer Tools for Business 1 unit(s)

Upper Division Business Fundamentals Courses (15 units)

BUS2 130 - Introduction to Marketing 3 unit(s)
BUS5 140 - Fundamentals of Operations Management 3 unit(s)
BUS3 160 - Fundamentals of Management and Organizational Behavior 3 unit(s)
BUS1 170 - Fundamentals of Finance 3 unit(s)
BUS2 190 - Quantitative Business Analysis 3 unit(s)

Upper Division Business Integration and Perspectives Courses (15 units)

BUS3 189 - Strategic Management 3 unit(s)
BUS4 188 - Business Systems and Policy 3 unit(s)
BUS5 187 - Global Dimensions of Business 3 unit(s)
PHIL 186 - Professional and Business Ethics 3 unit(s) (S)
One non-business global perspectives course in Area V 3 unit(s)

Concentration Requirements (21 units)

Additional requirements for graduation: to qualify for a baccalaureate degree in business administration with a marketing concentration, all marketing courses must be completed with a grade of “C-” or better. Marketing courses are those numbered in the BUS2 130 - BUS2 139 sequence.

Required Courses (12 units)

BUS2 134A - Consumer Behavior 3 unit(s)
BUS2 134B - Integrated Marketing Communications 3 unit(s)
BUS2 138 - Marketing Research 3 unit(s)
BUS2 139 - Marketing Management 3 unit(s)

Additional Courses (9 units)

Complete three courses from:

BUS2 131A - Business to Business Marketing 3 unit(s)
BUS2 131B - Retail Marketing Management 3 unit(s)
BUS2 131D - Marketing in New Ventures 3 unit(s)
BUS2 132B - Business Logistics 3 unit(s)
BUS2 133A - International Marketing 3 unit(s)
BUS2 133B - Relationship Marketing: Pacific Rim 3 unit(s)
BUS2 133C - International Marketing: Developing Nations 3 unit(s)
BUS2 134C - Social Media Marketing 3 unit(s)
BUS2 135 - Sales Management 3 unit(s)
BUS2 135B - Services Marketing 3 unit(s)
BUS2 136 - Product Development 3 unit(s)
BUS2 137A - Soft Skills 3 unit(s)
BUS2 137H - Marketing Honors Practicum 3 unit(s)
BUS2 137S - Special Topics in Marketing 3 unit(s)

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