Dec 02, 2021  
2021-2022 Academic Catalog 
    
2021-2022 Academic Catalog

Department of Marketing and Business Analytics


Office: Business Tower 750

Telephone: 408-924-3506

Email: Contact the Department Staff

Website: www.sjsu.edu/mktba

Professors

Jennifer Bechkoff
David Czerwinski
Marilyn Easter
Jeffrey A. Fadiman
Kenneth C. Gehrt
Therese Louie
Michael Merz, Chair
Mahesh Rajan
Jing Zhang

Associate Professors

Miwa Merz
Robert Sibley
Shaonan Tian

Assistant Professors

Michael Klein
Hyo Jin Lee
Mahboubeh Madadi
Pavan Munaganti
Jose Luis Ruiz Duarte
Kezban Yagci Sokat
Gema Vinuales

Overview

Students interested in a career in marketing or business analytics can choose from one of two concentrations in the Department of Marketing and Business Analytics. A concentration in Marketing prepares students to pursue a career in a number of different areas such as sales and promotion, marketing management and social media marketing, in just about any sector.

For students interested in quantitative approaches to business decision-making, the Department offers a concentration on Business Analytics. The Department also houses the Bay Area Retailer Leadership Center, through which students can interface with leaders in retail and allied industries.

Programs

Courses

    Business - Marketing & Business Analytics