Office: Business Tower 750
Email: Contact the Department Staff
Jeffrey A. Fadiman
Kenneth C. Gehrt
Michael Merz, Chair
Hyo Jin Lee
Jose Luis Ruiz Duarte
Kezban Yagci Sokat
Students interested in a career in marketing or business analytics can choose from one of two concentrations in the Department of Marketing and Business Analytics. A concentration in Marketing prepares students to pursue a career in a number of different areas such as sales and promotion, marketing management and social media marketing, in just about any sector.
For students interested in quantitative approaches to business decision-making, the Department offers a concentration on Business Analytics. The Department also houses the Bay Area Retailer Leadership Center, through which students can interface with leaders in retail and allied industries.
CoursesBusiness - Marketing & Business Analytics