ADV 96 - Art of Marketing Innovations

3 unit(s)
Introduces students to the art of marketing with emphasis on marketing innovations as it relates to advertising. Students gain knowledge and the necessary skills to market innovative technologies effectively. By integrating marketing frameworks, and foundational innovation strategies with real-world examples, students will learn how to connect disruptive innovations with their intended audiences. The focus is on sharing the learnings through modern case studies, and practical projects to ensure all students can engage deeply with the material.

Grading: Letter Graded

High Impact Practice: Collaborative Assignments and Projects

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