PR 195 - Strategic Sport Communication and Media

3 unit(s)
Overview of the field of sport communication and media; specific topics include models of sport communication, print and electronic media, sport advertising, public relations, media relations, and employment opportunities. Students critically assess the communication efforts of a sports organization as well as construct their own communications in the field of sport.

Prerequisite(s): PR 99.
Grading: Letter Graded

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