MCOM 260 - Strategic Communications

3 unit(s)
Course will enable students to focus on communicating an idea, a movement, via an integrated social, digital and experiential campaign. Students will think beyond the straightjacket of commercial considerations and engage with the idea of ”communicating for good”. An integral part of student learning will be a lecture program that introduces new technologies, ideas and approaches central to the evolution of non-traditional communications. These lectures and case studies will inform your thinking with regards the brief you are set for assignment, and will enable you to explore the possibilities offered by an ever-changing communications landscape. Course will be conducted in two ways - through real world interaction in class where you will be introduced to ideas, theories and case studies relating to the changing world of advertising communications and via Canvas. Canvas will be your digital space for disseminating ideas, research, discussion and finally the finished work. This space is intended to act as an extension of the classroom so feel free to utilize it as part of your ongoing conversations. Upload ideas, inspirations, links, and communicate with each other there.

Prerequisite(s): Intro course in advertising, public relations or marketing, or instructor consent.
Grading: Letter Graded

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