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Aug 17, 2024
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BUS2 131D - Marketing in New Ventures 3 units Examines and explores the roles of marketing in the new venture. Focuses on learning conceptual framework for understanding customers, designing appropriate marketing activities, making marketing decisions and addressing marketing problems in building a new venture. Students analyze cases and undertake projects.
Prerequisite(s): BUS2 130. Grading: Letter Graded
Class Schedule | Syllabus Information | University Bookstore
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