BUS2 134A - Consumer Behavior

3 units
An examination of psychological, sociological, and other factors that affect customer behavior. These factors are examined in an effort to help businesses and other organizations to accurately assess and effectively satisfy customer needs.

Prerequisite(s): BUS2 130 and any 100W, or SJSU Online Program student and any 100W. Upper division standing
Grading: Letter Graded

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