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Aug 17, 2024
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ADV 122 - Business-to-Business Advertising 3 units Principles and practices of developing marketing communications programs and collateral materials for business-to-business products and services; translating technical information into persuasive communications; direct marketing, and other forms of sales support communications.
Prerequisite(s): ADV 91. Grading: Letter Graded
Class Schedule | Syllabus Information | University Bookstore
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