Sep 23, 2023
The General Business concentration, offered by the Department of Marketing and Business Analytics , offers students a broad spectrum of courses to prepare them for careers in small, medium-sized or family businesses and for jobs with companies that train new employees in a specific job largely unrelated to a functional area such as managing a large retail store or servicing technology company’s customers.
Summary of Degree Units
|University Graduation Requirements
|Major Core Requirements
The 4-Year Roadmap is available online. Roadmaps should be used in consultation with the catalog and your advisor to identify additional requirements for completing the major (for example, course grade minimums). Associate Degrees (ADT) Pathways are also available online.
Major-Specific Graduation Requirements
All courses in the Concentration Requirements for General Business must be completed with a grade of “C- or better”. The following Preparation for the Major and Required for the Major courses must be completed with a grade of “C or better”: ENGL 2 , MATH 70 , BUS1 20 , BUS2 90 .
Students must satisfy all of the major and Undergraduate University Graduation Requirements , which includes unit, GPA, and residency requirements as well as the below identified General Education , American Institutions, Graduation Writing Assessment, and Physical Education requirements. Courses that meet Undergraduate University Graduation Requirements are noted with an area designation (see Course Abbreviations ).
Core Lower Division General Education (27 units)
Of the 39 units required by the university, 12 units may be satisfied by coursework outlined below. Courses that meet GE Areas A1, A2, A3, B4, or F must be passed with a “C-” or better to meet the requirement. Consult with a major advisor for details.
Note: Students who have completed the ADT Transfer degree (under SB 1440) for this major will have completed all lower division GE requirements and should follow the 60 unit guarantee roadmap. Meet with an advisor prior to registering for your first semester for the 60 unit roadmap or specific questions.
Upper Division General Education (3 units)
Of the 9 units required by the university, 6 units may be satisfied by coursework outlined below. Consult with major advisor for details.
American Institutions (6 units)
Complete one 6-unit sequence of American Institutions (US123) courses, which also satisfies GE Area D. Students may also satisfy the American Institutions Requirement with other courses, but these may not satisfy other GE areas.
The American Studies sequence (AMS 1A /AMS 1B ; 12 units) or Humanities Honors course (HUM 2B ; 6 units) satisfies the American Institutions Requirement and additional GE Areas (see course descriptions for details).
Consult with a major advisor to select the appropriate sequence.
African American Studies (6 units)
Asian American Studies (6 units)
Chicana and Chicano Studies (6 units)
U.S. History and Government (6 units)
Complete One US1: US History Course
Complete One US23: US Constitution and California Government Course
Physical Education (2 units)
All SJSU undergraduate students, regardless of major, have an opportunity to expand their knowledge and skills in physical activities. To accommodate students’ needs and interests, the university offers a diverse selection of activity courses .
Graduation Writing Assessment Requirement
At SJSU, students must pass a Writing in the Disciplines (100W) course with a grade of C or better (C- not accepted) to meet graduation requirements. For this major, the Graduation Writing Assessment Requirement (GWAR) is satisfied by a course in the major.
Major Preparation (15 units)
Writing in the Disciplines (3 units)
Major Requirements (61 units)
Lower Division Courses (13 units)
Upper Division Business Fundamentals Courses (15 units)
Upper Division Business Integration and Perspectives Courses (15 units)
Concentration Requirements (18 units)
Required Courses (12 units)
Courses selected must include at least one course from the Marketing & Business Analytics (BUS2) department and one course from either the School of Management (BUS3) or School of Global Innovation & Leadership (BUS5). There could be as many as 12 units from any one department and as many as 6 units of advisor approved transfer credit. All these courses require grades of “C-” or better.
Additional Courses (6 units)
Any upper division business courses. Please see an advisor for a current list of acceptable courses. All these courses require grades of “C-” or better.
University Electives (6 units)
Total Units Required (120 units)