Jul 24, 2024  
2023-2024 Academic Catalog 
    
2023-2024 Academic Catalog [ARCHIVED CATALOG]

Department of Marketing and Business Analytics


Office: Business Tower 750

Telephone: 408-924-3506

Email: Contact the Department Staff

Website: www.sjsu.edu/mktba

Professors

Jennifer Bechkoff
David Czerwinski
Marilyn Easter
Jeffrey A. Fadiman
Kenneth C. Gehrt
Therese Louie
Michael Merz, Chair
Mahesh Rajan
Jing Zhang

Associate Professors

Hyo Jin Lee
Miwa Merz
Robert Sibley
Shaonan Tian

Assistant Professors

Michael Klein
Mahboubeh Madadi
Pavan Munaganti
Jose Luis Ruiz Duarte
Kezban Yagci Sokat
Gema Vinuales
Egbe-Etu Etu
Sajani Thapa

Overview

Students interested in a career in marketing or business analytics can choose from one of two concentrations in the Department of Marketing and Business Analytics. A concentration in Marketing prepares students to pursue a career in a number of different areas such as sales and promotion, marketing management and social media marketing, in just about any sector.

For students interested in quantitative approaches to business decision-making, the Department offers a concentration on Business Analytics. The Department also houses the Bay Area Retailer Leadership Center, through which students can interface with leaders in retail and allied industries.

Programs

    Undergraduate Major(s)

    SJSU Online

    The mission of SJSU Online is to expand higher education access and degree attainment for learners requiring a fully online degree pathway. These upper division degree completion programs are offered through a special session that requires a separate application process. If interested, please contact one of our Enrollment Counselors for more information.

    Courses

      Business - Marketing & Business Analytics