Nov 08, 2024

2021-2022 Academic Catalog

2021-2022 Academic Catalog [ARCHIVED CATALOG]

Advertising, BS

In the world of competitive business, companies are always looking to gain an edge for their products or services. Advertising gets them that edge. Successful modern advertising takes creativity and innovation. The School of Journalism and Mass Communications can give you the skills to make a difference in this dynamic field.

Program Learning Outcomes

Summary of Degree Units

University Graduation Requirements	47
Major Requirements	57-60
University Electives	13-16
Total	120

Program Roadmaps

The 4-Year Roadmap is available online. Roadmaps should be used in consultation with the catalog and your advisor to identify additional requirements for completing the major (for example, course grade minimums). Associate Degrees (ADT) Pathways are also available online.

University Requirements

Students must satisfy all of the major and Undergraduate University Graduation Requirements , which includes unit, GPA, and residency requirements as well as the below identified General Education , American Institutions, Graduation Writing Assessment and Physical Education requirements. Courses that meet Undergraduate University Graduation Requirements are noted with an area designation (see Course Abbreviations ).

Core Lower Division General Education (30 units)

Of the 39 units required by the university, 9 units may be satisfied by coursework outlined below. Courses that meet GE Areas A1, A2, A3 or B4 must be passed with a “C-” or better to meet the requirement. Consult with major advisor for details.

Upper Division General Education (9 units)

Of the 9 units required by the university, 0 units may be satisfied by coursework outlined below. Consult with major advisor for details.

American Institutions (6 units)

Complete one 6 unit sequence of American Institutions (US123) courses, which also satisfies GE Area D. Students may also satisfy the American Institutions Requirement with other courses, but these may not satisfy other GE areas.

The American Studies (AMS 1A /AMS 1B ; 12 units) and Humanities Honors (HUM 1A /HUM 1B /HUM 2A /HUM 2B ; 24 units) sequences satisfy the American Institutions Requirement and additional GE Areas (see the course description for details).

Consult with a major advisor to select the appropriate sequence.

Physical Education (2 units)

All SJSU undergraduate students, regardless of major, have an opportunity to expand their knowledge and skills in physical activities. To accommodate students’ needs and interests, the university offers a diverse selection of activity courses .

Graduation Writing Assessment Requirement

At SJSU, students must pass both the SJSU Writing Skills Test (WST) and a 100W course. Exceptions to the GWAR may be found at Graduation Writing Assessment Requirement (GWAR) .

A grade of C or better (C- not accepted) is required to meet graduation requirement.

Major Requirements (57-60 units)

Core Courses (27 units)

MCOM 199A /MCOM 199B substitutes for MCOM 111 and ADV 129 by invitation.

ADV 91 - Introduction to Advertising 3 unit(s)
ADV 121 - Strategic Planning/Communications 3 unit(s)
ADV 128 - Integrated Marketing Communications (IMC) 3 unit(s)
(Creative Track students are not required to fulfill prerequisite BUS2 130 . Contact instructor for permission code.)
ADV 129 - Advertising Campaign Planning and Management 3 unit(s)
MCOM 70 - Visual Communication for Modern Media 3 unit(s)
MCOM 100W - Writing Workshop: Mass Communications 3 unit(s) (Z)
MCOM 104 - Introduction to Mass Communications Research 3 unit(s)
MCOM 111 - Internship 3 unit(s)
MCOM 170 - Strategic Social Media & Digital Marketing 3 unit(s)

Track Option Requirements (30-33 units)

Choose Management, Creative or Marketing Communication Track:

Creative Option (30 units)

ENGL 71 - Creative Writing 3 unit(s) (C2)
ADV 93 - Design Fundamentals for Advertising 1 3 unit(s) (offered in Fall semester only)
ADV 94 - Design Fundamentals for Advertising 2 3 unit(s) (offered in Spring semester only)
ADV 95 - Working With Type 3 unit(s)
ADV 124 - Copywriting 3 unit(s) (offered in Fall semester only)
ADV 130 - Advertising Portfolio 1 3 unit(s) (offered in Spring semester only)
ADV 131 - Advertising Portfolio 2 3 unit(s)
ADV 132 - UX UI Design for Advertising 3 unit(s)
Any Art or Design Elective 3 unit(s)
Approved elective in Advertising, Journalism, Mass Communications, or Public Relations 3 unit(s)

Management Option (30 units)

ADV 93 - Design Fundamentals for Advertising 1 3 unit(s) (offered in Fall semester only)
ADV 122 - Business-to-Business Advertising 3 unit(s)
ADV 123 - Broadcast and New Media Advertising 3 unit(s)
ADV 126 - Media Planning and Buying 3 unit(s)
BUS2 130 - Introduction to Marketing 3 unit(s)
BUS5 146 - Fundamentals of Project Management 3 unit(s)
MCOM 63 - New Media 3 unit(s)
MCOM 175 - Social Media and Web Analytics 3 unit(s) (offered in Fall semester only)
STAT 95 - Elementary Statistics 3 unit(s) (B4) (UNVS 15F and UNVS 15S may be used in lieu of the statistics course required by this major.)

Complete one course:

ADV 116 - Spartan Daily Advertising Staff 3 unit(s)
(May also be used to satisfy the MCOM 111 - Internship requirement. Contact instructor or advisor for more info.)
Approved elective in Advertising, Journalism, Mass Communications, or Public Relations 3 unit(s)

Marketing Communication Option (33 units)

ADV 126 - Media Planning and Buying 3 unit(s)
BUS2 130 - Introduction to Marketing 3 unit(s)
BUS5 146 - Fundamentals of Project Management 3 unit(s)
JOUR 61 - Writing for Print, Electronic and Online Media 3 unit(s)
MCOM 63 - New Media 3 unit(s)
MCOM 175 - Social Media and Web Analytics 3 unit(s) (offered in Fall semester only)
PR 99 - Introduction to Public Relations 3 unit(s)
PR 190 - Media and Influencer Relations 3 unit(s)
PR 191 - Strategic Content Creation 3 unit(s)
STAT 95 - Elementary Statistics 3 unit(s) (B4)
(UNVS 15F and UNVS 15S may be used in lieu of the statistics course required by this major.)
Approved elective in Advertising, Journalism, Mass Communications, or Public Relations 3 unit(s)

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