Department of Marketing and Business Analytics

Office: Business Tower 750

Telephone: 408-924-3506; 408-924-3000

Website: www.sjsu.edu/mktba; www.sjsu.edu/hspm

Professors

Jennifer Bechkoff
David Czerwinski
Marilyn Easter
Jeffrey A. Fadiman
Kenneth C. Gehrt
Therese Louie
Michael Merz, Chair
Mahesh Rajan
Jing Zhang
Tsu-Hong Yen
Jooyeon Ha
Yinghua Huang

Associate Professors

Michael Klein
Hyo Jin Lee
Mahboubeh Madadi
Miwa Merz
Robert Sibley
Shaonan Tian
Gema Vinuales
Jie Gao

Assistant Professors

Ravi Agarwal
Egbe-Etu Etu
Mithila Guha
Kezban Yagci Sokat

Overview

Students interested in a career in marketing or business analytics can choose from one of two concentrations in the Department of Marketing and Business Analytics. A concentration in Marketing prepares students to pursue a career in a number of different areas such as sales and promotion, marketing management and social media marketing, in just about any sector.

For students interested in quantitative approaches to business decision-making, the Department of Marketing and Business Analytics offers a concentration in Business Analytics that prepares students to pursue a career as business analyst in any area (e.g., marketing analyst, financial analyst), in just about any sector.

Hospitality, Tourism and Event Management

Where better to study hospitality management than in the heart of Silicon Valley, San Jose, California and the Bay Area? Thanks to our world-renowned high tech companies, and vibrant metropolitan location, we attract millions of national and international visitors each year. According to a recent CSU impact report, hospitality ranks as one of the state’s top growth industries, ensuring that the demand for hospitality professionals will only increase. Our innovative, technology-driven curriculum and faculty provide the theoretical, practical, and professional training students need to pursue successful and meaningful careers. Our Bachelor of Science in Business Administration concentration in Hospitality, Tourism and Event Management pairs academic study with hands-on experience and internships. Our graduates find employment as hotel/resort general managers, restaurant managers, private club managers, controllers, sales and marketing managers, human resources managers, concierge, catering and corporate event coordinators/producers, and convention and tradeshow managers. Come join our team!

Programs

Undergraduate Major(s)

SJSU Online

The mission of SJSU Online is to expand higher education access and degree attainment for learners requiring a fully online degree pathway. These upper division degree completion programs are offered through a special session that requires a separate application process. If interested, please contact one of our Enrollment Counselors for more information.

Business Administration, General Business Concentration, BS (SJSU Online)

Roadmaps

Courses

Business - Hospitality, Tourism and Event Management

Business - Marketing & Business Analytics