Mar 29, 2023  
2021-2022 Academic Catalog 
2021-2022 Academic Catalog [ARCHIVED CATALOG]

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BUS2 135B - Services Marketing

3 unit(s)
Exploration of the unique marketing needs and challenges faced by service organizations and goods-oriented firms that use service as a competitive strategy in an increasingly challenging global environment.

Prerequisite(s): BUS2 130  and upper division standing.
Grading: Letter Graded

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