PR 198 - Crisis Communication and Management

3 unit(s)
This course explores the principles, strategies, and best practices of crisis communication and management within public relations. Students will learn to anticipate, plan for, and respond to crises that can impact organizations, brands, and individuals. Through case studies, simulations, and projects, students will develop strategic thinking, ethical judgment, and media-handling skills essential for crisis management professionals.

Prerequisite(s): PR 99.
Grading: Letter Graded.

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