PR 109 - Effective Writing for Strategic PR and Advertising

3 unit(s)
This course advances students’ professional writing skills in public relations and advertising contexts. Emphasis is placed on strategic thinking, audience-centered messaging, and persuasive copy across traditional, digital, and social media platforms. Students will research, plan, write, and edit materials that support organizational reputation and campaign objectives, while adhering to ethical, cultural, and AP Style standards.

Prerequisite(s): PR 99.
Grading: Letter Graded.

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