HA 44 - Creative Strategy, Consumer Culture, and Your Brand World

3 unit(s)
Course, divided into three modules, serves as an introduction for first-year SJSU and College students to explore the values and purpose of higher education in communications, develop a basic understanding of messages, audience, and identity. Through applied projects and experiential learning activities, students will translate theoretical concepts into practical outcomes that prepare them for key situations in their academic, professional, and personal growth.

Grading: Letter Graded

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