BUS 230 - Marketing Management

3 unit(s)
Fundamental concepts and skills required for understanding markets and managing marketing efforts. Includes market orientation, consumer and industrial buyer behavior, market segmentation, target market identification, product development, pricing, distribution channels, marketing communication, strategy development, and marketing planning and control.

Prerequisite(s): Graduate standing. Restricted to Business - MBA majors only
Grading: Letter Graded

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