Feb 25, 2024  
2023-2024 Academic Catalog 
    
2023-2024 Academic Catalog
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ADV 122 - Business-to-Business Advertising


3 unit(s)
Principles and practices of developing marketing communications programs and collateral materials for business-to-business products and services; translating technical information into persuasive communications; direct marketing, and other forms of sales support communications.

Prerequisite(s): ADV 91 .
Grading: Letter Graded


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