Feb 28, 2024  
2023-2024 Academic Catalog 
    
2023-2024 Academic Catalog
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ADV 91 - Introduction to Advertising


3 unit(s)
Comprehensive survey of the basic principles of advertising. Topics include: strategic planning, integrated communications, audience targeting, creative strategy, advertising media, social responsibility, advertising ethics, international advertising and current issues in advertising.

Grading: Letter Graded


Class Schedule | Syllabus Information | University Bookstore




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