BUS2 133C - International Marketing: Developing Nations

3 unit(s)
Why not use Third World marketing methods in Third World markets? Russian, African and Islamic regions pose special risks for U.S. marketers. Focus: Third World ways to cope. Topics: Bribery, corruption, terrorism, smuggling, as well as Anti-Americanism, Market-Communism, Fundamentalist Islam.

Prerequisite(s): BUS 130. Upper division standing.
Grading: Letter Graded

Sustainability Related - SDG 17: Partnerships for the Goals

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