Mar 28, 2024  
2022-2023 Academic Catalog 
    
2022-2023 Academic Catalog [ARCHIVED CATALOG]

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BUS2 133A - International Marketing


3 unit(s)
Impact of the international business environment on the development of marketing strategy and marketing mix, with emphasis on development of a global perspective and cultural sensitivity. Also covers international trade, importing and exporting.

Prerequisite(s): BUS2 130 . Upper division standing.
Grading: Letter Graded


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