Apr 24, 2024  
2022-2023 Academic Catalog 
    
2022-2023 Academic Catalog [ARCHIVED CATALOG]

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BUS 234A - Social Media Marketing


3 unit(s)
Approaches to social media marketing. Benefits and opportunities companies face as online social networking influences company marketing strategies. Use of emerging technology to promote brand awareness and strategies for social recovery.

Grading: Letter Graded


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