ADV 127 - Practical Qualitative Research in Advertising

3 unit(s)
Course will explore the kinds of questions to which qualitative research can provide answers, the roles & functions of researchers, the processes & tools used in developing, executing and presenting the results of a research project, the typical relationship between agency & client research departments. Students will explore how to respond to a research brief, develop & present a formal research proposal, execute a research project and present its findings, conclusions and proposed next steps.

Prerequisite(s): ADV 91, ADV 121.
Grading: Letter Graded.

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