ASIA 133B - Relationship Marketing: Pacific Rim

3 unit(s)
Why not use PacRim marketing methods in PacRim markets? Americans tend to be short-term, sales-oriented. Asians tend to be relationship oriented. Why not master both marketing methods? Focus: Launching a “start-up”. Topics: PacRim forms of product-launch, sales presentation, negotiation, promotion, PacRim risks.

Prerequisite(s): BUS2 130.
Grading: Letter Graded

Cross-listed with BUS2 133B. Marketing is responsible for scheduling.

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