Jul 20, 2024  
2024-2025 Academic Catalog 
    
2024-2025 Academic Catalog
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ADV 128 - Integrated Marketing Communications (IMC)


3 unit(s)
Learn how advertising, public relations, promotions, and marketing all work together to achieve campaign objectives. Strategic planning, budgeting, research, tactics, evaluation, presentation skills and team building.

Prerequisite(s): Three ADV courses and BUS2 130 .
Grading: Letter Graded


Class Schedule | Syllabus Information | University Bookstore




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