Jul 18, 2024  
2024-2025 Academic Catalog 
    
2024-2025 Academic Catalog
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ADV 126 - Media Planning and Buying


3 unit(s)
Theory, evaluation and selection of advertising media for a variety of target audiences; demographics and psychographics. Students plan, buy and measure the success of a real media plan.

Prerequisite(s): ADV 91  and BUS2 130 .
Grading: Letter Graded


Class Schedule | Syllabus Information | University Bookstore




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