ADV 123 - Introduction to Branded Content 3 unit(s) History, development, and current applications of traditional broadcast advertising, the Internet as an advertising medium, and the implications of emerging new media. Focus is on creative strategy and media strategy.
Prerequisite(s): ADV 91 . Grading: Letter graded
Class Schedule | Syllabus Information | University Bookstore
Add to Favorites (opens a new window)
|