Apr 27, 2025  
2023-2024 Academic Catalog 
    
2023-2024 Academic Catalog [ARCHIVED CATALOG]

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BUS2 135C - Entertainment Marketing


3 unit(s)
Introduction to film marketing, as well as an overview of related issues in music, fashion, and other fields. Explores the players who work in all aspects of entertainment marketing. Covers the basic elements of various transactions: copyright exploitation, distribution, financing and money flow.

Prerequisite(s): BUS2 130  
Grading: Letter graded.


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