Feb 25, 2024  
2023-2024 Academic Catalog 
    
2023-2024 Academic Catalog
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BUS2 131D - Marketing in New Ventures


3 unit(s)
Examines and explores the roles of marketing in the new venture. Focuses on learning conceptual framework for understanding customers, designing appropriate marketing activities, making marketing decisions and addressing marketing problems in building a new venture. Students analyze cases and undertake projects.

Prerequisite(s): BUS2 130 .
Grading: Letter Graded


Class Schedule | Syllabus Information | University Bookstore




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