Jun 25, 2024  
2023-2024 Academic Catalog 
    
2023-2024 Academic Catalog [ARCHIVED CATALOG]

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BUS2 134B - Integrated Marketing Communications


3 unit(s)
Focus is on design and delivery of marketing messages to targeted audiences. Analysis and planning seeks integration of messages delivered through advertising, sales promotion, personal selling, public relations, and other communication methods.

Prerequisite(s): BUS2 130  and Any 100w. Upper division standing.
Grading: Letter Graded

Sustainability Related  


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