|
Sep 01, 2024
|
|
|
|
BUS2 134B - Integrated Marketing Communications 3 unit(s) Focus is on design and delivery of marketing messages to targeted audiences. Analysis and planning seeks integration of messages delivered through advertising, sales promotion, personal selling, public relations, and other communication methods.
Prerequisite(s): BUS2 130 and Any 100w. Upper division standing. Grading: Letter Graded
Sustainability Related
Class Schedule | Syllabus Information | University Bookstore
Add to Favorites (opens a new window)
|
|