Jul 15, 2024  
2023-2024 Academic Catalog 
2023-2024 Academic Catalog [ARCHIVED CATALOG]

Add to Favorites (opens a new window)

ASIA 133B - Relationship Marketing: Pacific Rim

3 unit(s)
Why not use PacRim marketing methods in PacRim markets? Americans tend to be short-term, sales-oriented. Asians tend to be relationship oriented. Why not master both marketing methods? Focus: Launching a “start-up”. Topics: PacRim forms of product-launch, sales presentation, negotiation, promotion, PacRim risks.

Prerequisite(s): BUS2 130 .
Grading: Letter Graded

Cross-listed with BUS2 133B . Marketing is responsible for scheduling.

Class Schedule | Syllabus Information | University Bookstore

Add to Favorites (opens a new window)