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Aug 17, 2024
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BUS2 134A - Consumer Behavior 3 units An examination of psychological, sociological, and other factors that affect customer behavior. These factors are examined in an effort to help businesses and other organizations to accurately assess and effectively satisfy customer needs.
Prerequisite(s): BUS 130, and Any 100w. Upper division standing Grading: Graded
Class Schedule | Syllabus Information | University Bookstore
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