Feb 29, 2024  
2020-2021 Academic Catalog 
2020-2021 Academic Catalog [ARCHIVED CATALOG]

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BUS2 130 - Introduction to Marketing

3 units
Analysis of marketing opportunities; planning of marketing programs with emphasis on product, price, promotion and distribution; control of the marketing effort; social and ethical responsibilities of marketing. Recommended: COMM 100W  or ENGL 100WB  or LLD 100WB .

Prerequisite(s): Upper division standing
Grading: Graded

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