May 22, 2024  
2020-2021 Academic Catalog 
2020-2021 Academic Catalog [ARCHIVED CATALOG]

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BUS 230 - Marketing Management

3 units
Fundamental concepts and skills required for understanding markets and managing marketing efforts. Includes market orientation, consumer and industrial buyer behavior, market segmentation, target market identification, product development, pricing, distribution channels, marketing communication, strategy development, and marketing planning and control.

Prerequisite(s): Graduate standing. Restricted to Business - MBA majors only
Grading: Graded

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