Jan 31, 2023  
2020-2021 Academic Catalog 
2020-2021 Academic Catalog [ARCHIVED CATALOG]

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ADV 129 - Advertising Campaign Planning and Management

3 units
Capstone course in which students engage hands-on in the process and methods employed to develop a fully integrated advertising campaign based on the marketing objectives established by a real-world client.

Prerequisite(s): MCOM 111  or ADV 116 .
Grading: Graded

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