May 23, 2024  
2020-2021 Academic Catalog 
2020-2021 Academic Catalog [ARCHIVED CATALOG]

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PR 197 - Introduction to Corporate Internal Communication

3 units
Internal and employee communications from strategy to tactical delivery. Best practices in building internal communication strategies that support organization business goals, as well as raise employee morale, productivity and collaboration. Topics include building internal communication strategy, planning, platform design, tools and strategic messaging campaigns.

Prerequisite(s): PR 99 .
Grading: Graded

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