May 23, 2022  
2020-2021 Academic Catalog 
    
2020-2021 Academic Catalog [ARCHIVED CATALOG]

Business Administration, Marketing Concentration, BS


Return to {$returnto_text} Return to: Majors and Programs by Department

Business graduates with a Marketing concentration are prepared to pursue careers in small business and retail store management; in marketing, product or advertising management; also direct marketing, customer service and sales. The Marketing program, offered by the Department of Marketing and Business Analytics , focuses on the business function concerned with market definition and objectives, product or service development, customer segmentation and product positioning, sales management, advertising and promotion, pricing and distribution.

Summary of Degree Units

University Graduation Requirements 35
Major Preparation 17
Major Core Requirements 43
Concentration Requirements 21
University Electives 4
Total 120

University Requirements for Graduation

Students must complete all residency, curriculum, unit, and GPA requirements as outlined in the Undergraduate Graduation Requirements  section of the Policies and Procedures .

Program Roadmaps

The 4-Year Roadmap is available online. Roadmaps should be used in consultation with the catalog and your advisor to identify additional requirements for completing the major (for example, course grade minimums). Associate Degrees (ADT) Pathways are also available online.

Major-Specific Graduation Requirements

All courses in the Concentration Requirements for Marketing must be completed with a grade of “C- or better”. The following Preparation for the Major and Required for the Major courses must be completed with a grade of “C or better”: ENGL 2 , MATH 71 , BUS1 20 , BUS2 90 , BUS2 130 .

General Education/American Institution Requirements

Courses that meet General Education/American Institution requirements are noted with area designation for required area. For legend please see General Education Attributes .

University Requirements (35 units)


Core Lower Division General Education (24 units)


Of the 39 units required by the university, 15 units may be satisfied by coursework outlined below. Courses that meet GE Areas A1, A2, A3 or B4 must be passed with a “C-” or better to meet the requirement. Consult with major advisor for details.

Upper Division General Education (3 units)


Of the 9 units required by the university, 6 units may be satisfied by coursework outlined below. Consult with major advisor for details.

American Institutions (6 units)


The 6 units of American Institutions (US123) coursework shown below also fulfills GE Areas D2 and D3. Other courses meet the American Institutions requirement, but may not include additional GE areas. The American Studies (AMS 1A /AMS 1B ) and Humanities Honors (HUM 1A /HUM 1B , HUM 2A /HUM 2B ) programs both offer larger integrated packages that meet this requirement. Consult with major advisor for details.

Complete One Sequence From:

Physical Education (2 units)


Graduation Writing Assessment Requirement


At SJSU, students must pass both the SJSU Writing Skills Test (WST) and a 100W course. Exceptions to the GWAR may be found at Graduation Writing Assessment Requirement (GWAR) .

A grade of C or better (C- not accepted) is required to meet graduation requirement.

Major Preparation (17 units)


Major Requirements (64 units)


Core Courses (43 units)


Lower Division Courses (13 units)


Upper Division Business Integration and Perspectives Courses (15 units)


Concentration Requirements (21 units)


Additional requirements for graduation: to qualify for a baccalaureate degree in business administration with a marketing concentration, all marketing courses must be completed with a grade of “C-” or better. Marketing courses are those numbered in the BUS2 130  - BUS2 139  sequence.

University Electives (4 units)


Total Units Required (120 units)


Return to {$returnto_text} Return to: Majors and Programs by Department