Business graduates with a Marketing concentration are prepared to pursue careers in small business and retail store management; in marketing, product or advertising management; also direct marketing, customer service and sales. The Marketing program, offered by the Department of Marketing and Business Analytics , focuses on the business function concerned with market definition and objectives, product or service development, customer segmentation and product positioning, sales management, advertising and promotion, pricing and distribution.
Summary of Degree Units
| University Graduation Requirements |
35 |
| Major Preparation |
17 |
| Major Core Requirements |
43 |
| Concentration Requirements |
21 |
| University Electives |
4 |
| Total |
120 |
University Requirements for Graduation
Students must complete all residency, curriculum, unit, and GPA requirements as outlined in the Undergraduate Graduation Requirements section of the Policies and Procedures .
Program Roadmaps
The 4-Year Roadmap is available online. Roadmaps should be used in consultation with the catalog and your advisor to identify additional requirements for completing the major (for example, course grade minimums). Associate Degrees (ADT) Pathways are also available online.
Major-Specific Graduation Requirements
All courses in the Concentration Requirements for Marketing must be completed with a grade of “C- or better”. The following Preparation for the Major and Required for the Major courses must be completed with a grade of “C or better”: ENGL 2 , MATH 71 , BUS1 20 , BUS2 90 , BUS2 130 .
General Education/American Institution Requirements
Courses that meet General Education/American Institution requirements are noted with area designation for required area. For legend please see General Education Attributes .
