Jan 16, 2022  
2020-2021 Academic Catalog 
    
2020-2021 Academic Catalog [ARCHIVED CATALOG]

Business Administration, General Business Concentration, BS


The General Business concentration, offered by the Department of Marketing and Business Analytics , offers students a broad spectrum of courses to prepare them for careers in small, medium-sized or family businesses and for jobs with companies that train new employees in a specific job largely unrelated to a functional area such as managing a large retail store or servicing technology company’s customers.

Summary of Degree Units

University Graduation Requirements 35
Major Preparation 17
Major Core Requirements 43
Concentration Requirements 18
University Electives 7
Total 120

University Requirements for Graduation

Students must complete all residency, curriculum, unit, and GPA requirements as outlined in the Undergraduate Graduation Requirements  section of the Policies and Procedures .

Program Roadmaps

The 4-Year Roadmap is available online. Roadmaps should be used in consultation with the catalog and your advisor to identify additional requirements for completing the major (for example, course grade minimums). Associate Degrees (ADT) Pathways are also available online.

Major-Specific Graduation Requirements

All courses in the Concentration Requirements for General Business must be completed with a grade of “C- or better”. The following Preparation for the Major and Required for the Major courses must be completed with a grade of “C or better”: ENGL 2 , MATH 71 , BUS1 20 , BUS2 90 .

General Education/American Institution Requirements

Courses that meet General Education/American Institution requirements are noted with area designation for required area. For legend please see General Education Attributes .

University Requirements (35 units)


Core Lower Division General Education (24 units)


Of the 39 units required by the university, 15 units may be satisfied by coursework outlined below. Courses that meet GE Areas A1, A2, A3 or B4 must be passed with a “C-” or better to meet the requirement. Consult with major advisor for details.

Note: Students who have completed the ADT Transfer degree (under SB 1440) for this major will have completed all lower division GE requirements and should follow the 60 unit guarantee roadmap. Meet with an advisor prior to registering for your first semester for the 60 unit roadmap or specific questions.

Upper Division General Education (3 units)


Of the 9 units required by the university, 6 units may be satisfied by coursework outlined below. Consult with major advisor for details.

American Institutions (6 units)


The 6 units of American Institutions (US123) coursework shown below also fulfills GE Areas D2 and D3. Other courses meet the American Institutions requirement, but may not include additional GE areas. The American Studies (AMS 1A /AMS 1B ) and Humanities Honors (HUM 1A /HUM 1B , HUM 2A /HUM 2B ) programs both offer larger integrated packages that meet this requirement. Consult with major advisor for details.

Complete One Sequence From:

Physical Education (2 units)


Graduation Writing Assessment Requirement


At SJSU, students must pass both the SJSU Writing Skills Test (WST) and a 100W course. Exceptions to the GWAR may be found at Graduation Writing Assessment Requirement (GWAR) .

A grade of C or better (C- not accepted) is required to meet graduation requirement.

Major Preparation (17 units)


Major Requirements (61 units)


Core Courses (43 units)


Lower Division Courses (13 units)


Upper Division Business Integration and Perspectives Courses (15 units)


Concentration Requirements (18 units)


Required Courses (12 units)


Courses selected must include at least one each from Marketing and Organization and Management. There could be as many as 12 units from any one department and as many as 6 units of advisor approved transfer credit. All these courses require grades of “C-” or better.

Additional Courses (6 units)


Any upper division business courses. Please see an advisor for a current list of acceptable courses. All these courses require grades of “C-” or better.

University Electives (7 units)


Total Units Required (120 units)