Nov 25, 2024

2020-2021 Academic Catalog

2020-2021 Academic Catalog [ARCHIVED CATALOG]

Business Administration, Business Analytics Concentration, BS

Business Analytics is a quantitative approach to business, driven by the intelligent use of data and mathematical models. Practitioners leverage methods from statistics and operations research to form insights and make decisions that improve business performance. Business analytics is crucial to a broad range of industries. Banks need to perform credit risk analysis and analyze streaming transactions in real time to quickly identify potential fraud. Utility companies need to analyze energy usage data to gain a better understanding of demand patterns. Retailers need to perform markdown optimizations, firm-wide liquidity management, and understand the social sentiment around their products and markets to develop more effective campaigns and promotions. Business Analytics, offered by the Department of Marketing and Business Analytics , helps such organizations uncover insights from big data, build models that relate actions to consequences, and perform optimization and simulation analyses that lead to quality decisions and better outcomes in shorter times. The job opportunities for graduates with data analytical skills have never been more numerous. The business analytics concentration is designed to cater to this need by equipping our undergraduates with the skills needed to crunch huge data sets into meaningful information to further facilitate smart business decision-making.

Program Learning Outcomes

Summary of Degree Units

University Graduation Requirements	35
Major Preparation	17
Major Core Requirements	43
Concentration Requirements	18
University Electives	7
Total	120

University Requirements for Graduation

Students must complete all residency, curriculum, unit, and GPA requirements as outlined in the Undergraduate Graduation Requirements section of the Policies and Procedures .

Program Roadmaps

The 4-Year Roadmap is available online. Roadmaps should be used in consultation with the catalog and your advisor to identify additional requirements for completing the major (for example, course grade minimums). Associate Degrees (ADT) Pathways are also available online.

Major-Specific Graduation Requirements

All courses in the Concentration Requirements for Business Analytics must be completed with a grade of “C- or better”. The following Preparation for the Major and Required for the Major courses must be completed with a grade of “C or better”: ENGL 2 , MATH 71 , BUS1 20 , BUS2 90 .

General Education/American Institution Requirements

Courses that meet General Education/American Institution requirements are noted with area designation for required area. For legend please see General Education Attributes .

University Requirements (35 units)

Core Lower Division General Education (24 units)

Of the 39 units required by the university, 15 units may be satisfied by coursework outlined below. Courses that meet GE Areas A1, A2, A3 or B4 must be passed with a “C-” or better to meet the requirement. Consult with major advisor for details.

Note: Students who have completed the ADT Transfer degree (under SB 1440) for this major will have completed all lower division GE requirements and should follow the 60 unit guarantee roadmap. Meet with an advisor prior to registering for your first semester for the 60 unit roadmap or specific questions.

Upper Division General Education (3 units)

Of the 9 units required by the university, 6 units may be satisfied by coursework outlined below. Consult with major advisor for details.

American Institutions (6 units)

The 6 units of American Institutions (US123) coursework shown below also fulfills GE Areas D2 and D3. Other courses meet the American Institutions requirement, but may not include additional GE areas. The American Studies (AMS 1A /AMS 1B ) and Humanities Honors (HUM 1A /HUM 1B , HUM 2A /HUM 2B ) programs both offer larger integrated packages that meet this requirement. Consult with major advisor for details.

Complete One Sequence From:

Physical Education (2 units)

Graduation Writing Assessment Requirement

At SJSU, students must pass both the SJSU Writing Skills Test (WST) and a 100W course. Exceptions to the GWAR may be found at Graduation Writing Assessment Requirement (GWAR) .

A grade of C or better (C- not accepted) is required to meet graduation requirement.

Major Preparation (17 units)

ECON 1A - Principles of Economics: Macroeconomics 4 units
ECON 1B - Principles of Economics: Microeconomics 4 units (D1)
ENGL 2 - Critical Thinking and Writing 3 units (A3) (or equivalent)
MATH 71 - Calculus for Business and Aviation 3 units (B4) (Transfer students with MATH 30 (C or better) may use this in lieu of MATH 71 .)

Complete One Course From:

COMM 100W - Writing Workshop: Writing for Influence 3 units (Z)
ENGL 100WB - Written Communication: Business 3 units (Z)
LLD 100WB - Writing Workshop for Business Students 3 units (Z)

Major Requirements (61 units)

Core Courses (43 units)

Lower Division Courses (13 units)

BUS3 10 - Discovering Business 3 units (0 units required) (BUS3 10 is not required, but recommended.)
BUS1 20 - Financial Accounting 3 units
BUS1 21 - Managerial Accounting 3 units
BUS3 80 - Legal Environment of Business 3 units
BUS2 90 - Business Statistics 3 units (Transfer students with STAT 95 (C or better) may use this in lieu of BUS2 90 .)
BUS4 91L - Computer Tools for Business 1 units

Business Fundamentals (15 units)

BUS2 130 - Introduction to Marketing 3 units
BUS5 140 - Fundamentals of Operations Management 3 units
BUS3 160 - Fundamentals of Management and Organizational Behavior 3 units
BUS1 170 - Fundamentals of Finance 3 units
BUS2 190 - Quantitative Business Analysis 3 units

Business Integration and Perspective Courses (15 units)

BUS5 187 - Global Dimensions of Business 3 units
BUS4 188 - Business Systems and Policy 3 units
BUS3 189 - Strategic Management 3 units
PHIL 186 - Professional and Business Ethics 3 units (S)
One non-business global perspectives course in Area V 3 unit(s)

Concentration Requirements (18 units)

Additionally, to qualify for a baccalaureate degree in Business Administration with concentration in Business Analytics, all courses in the concentration must be completed with a grade of “C-” or better. A cumulative 2.0 GPA is required in all business classes.

BUS2 194A - Statistical Analysis 3 units
BUS2 194B - Business Analytics 3 units

Complete Four Courses From:

BUS2 132B - Business Logistics 3 units
BUS2 137A - Soft Skills 3 units
BUS2 138 - Marketing Research 3 units
BUS2 191 - Decision Making Under Uncertainty 3 units
BUS2 193 - Data Mining 3 units
BUS2 195A - Spreadsheet Modeling 3 units
BUS2 195B - Data Visualization 3 units
BUS2 195C - Simulation Modeling and Analysis 3 units
BUS2 195D - Analytic Strategy 3 units
BUS4 116 - Advanced Database Management Systems 3 units
BUS4 118S - Special Topics in MIS 3 units

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