Business Analytics is a quantitative approach to business, driven by the intelligent use of data and mathematical models. Practitioners leverage methods from statistics and operations research to form insights and make decisions that improve business performance. Business analytics is crucial to a broad range of industries. Banks need to perform credit risk analysis and analyze streaming transactions in real time to quickly identify potential fraud. Utility companies need to analyze energy usage data to gain a better understanding of demand patterns. Retailers need to perform markdown optimizations, firm-wide liquidity management, and understand the social sentiment around their products and markets to develop more effective campaigns and promotions. Business Analytics, offered by the Department of Marketing and Business Analytics , helps such organizations uncover insights from big data, build models that relate actions to consequences, and perform optimization and simulation analyses that lead to quality decisions and better outcomes in shorter times. The job opportunities for graduates with data analytical skills have never been more numerous. The business analytics concentration is designed to cater to this need by equipping our undergraduates with the skills needed to crunch huge data sets into meaningful information to further facilitate smart business decision-making.
Summary of Degree Units
| University Graduation Requirements |
35 |
| Major Preparation |
17 |
| Major Core Requirements |
43 |
| Concentration Requirements |
18 |
| University Electives |
7 |
| Total |
120 |
University Requirements for Graduation
Students must complete all residency, curriculum, unit, and GPA requirements as outlined in the Undergraduate Graduation Requirements section of the Policies and Procedures .
Program Roadmaps
The 4-Year Roadmap is available online. Roadmaps should be used in consultation with the catalog and your advisor to identify additional requirements for completing the major (for example, course grade minimums). Associate Degrees (ADT) Pathways are also available online.
Major-Specific Graduation Requirements
All courses in the Concentration Requirements for Business Analytics must be completed with a grade of “C- or better”. The following Preparation for the Major and Required for the Major courses must be completed with a grade of “C or better”: ENGL 2 , MATH 71 , BUS1 20 , BUS2 90 .
General Education/American Institution Requirements
Courses that meet General Education/American Institution requirements are noted with area designation for required area. For legend please see General Education Attributes .
