Nov 26, 2024

2020-2021 Academic Catalog

2020-2021 Academic Catalog [ARCHIVED CATALOG]

Advertising, BS

Summary of Degree Units

University Graduation Requirements	47
Major Requirements	56-61
University Electives	12-17
Total	120

University Requirements for Graduation

Students must complete all residency, curriculum, unit, and GPA requirements as outlined in the Undergraduate Graduation Requirements section of the Policies and Procedures .

Program Roadmaps

The 4-Year Roadmap is available online. Roadmaps should be used in consultation with the catalog and your advisor to identify additional requirements for completing the major (for example, course grade minimums). Associate Degrees (ADT) Pathways are also available online.

Journalism and Mass Communication International Experience Requirement

To satisfy the School of Journalism and Mass Communication international requirement, students must study abroad for at least nine days in an approved program (exemption from the study abroad portion of the requirement must be approved by the dean of the College of Humanities and the Arts based on compelling individual life experiences or physical limitations. A relevant cross-cultural experience in the U.S. will be substituted). Specific details can be found on the School’s International Experience website.

General Education/American Institution Requirements

Courses that meet General Education/American Institution requirements are noted with area designation for required area. For legend please see General Education Course Attributes .

University Requirements (47 units)

Core Lower Division General Education (30 units)

Of the 39 units required by the university, 9 units may be satisfied by coursework outlined below. Courses that meet GE Areas A1, A2, A3 or B4 must be passed with a “C-” or better to meet the requirement. Consult with major advisor for details.

Upper Division General Education (9 units)

Of the 9 units required by the university, 0 units may be satisfied by coursework outlined below. Consult with major advisor for details.

American Institutions (6 units)

The 6 units of American Institutions (US123) coursework shown below also fulfills GE Areas D2 and D3. Other courses meet the American Institutions requirement, but may not include additional GE areas. The American Studies (AMS 1A /AMS 1B ) and Humanities Honors (HUM 1A /HUM 1B , HUM 2A /HUM 2B ) programs both offer larger integrated packages that meet this requirement. Consult with major advisor for details.

Complete One Sequence From:

Physical Education (2 units)

Graduation Writing Assessment Requirement

At SJSU, students must pass both the SJSU Writing Skills Test (WST) and a 100W course. Exceptions to the GWAR may be found at Graduation Writing Assessment Requirement (GWAR) .

A grade of C or better (C- not accepted) is required to meet graduation requirement.

Major Requirements (56-61 units)

International Experience (1-6 units)

In consultation with advisor, select an International Experience course.

Core Courses (28 units)

MCOM 199 substitutes for MCOM 111 and ADV 129 by invitation.

ADV 91 - Introduction to Advertising 3 units
ADV 121 - Strategic Planning/Communications 3 units
ADV 128 - Integrated Marketing Communications (IMC) 3 units
ADV 129 - Advertising Campaign Planning and Management 3 units
MCOM 70 - Visual Communication for Modern Media 3 units
MCOM 100W - Writing Workshop: Mass Communications 3 units (Z)
MCOM 104 - Introduction to Mass Communications Research 3 units
MCOM 111 - Internship 3 units
MCOM 170 - Strategic Social Media & Digital Marketing 3 units
Approved elective in journalism, advertising, public relations or mass communications 1 unit(s)

Track Option Requirements (27 units)

Choose Management, Creative or Marketing Communication Track

Creative Option (27 units)

ENGL 71 - Creative Writing 3 units (C2)
ADV 93 - Design Fundamentals for Advertising 1 3 units
ADV 94 - Design Fundamentals for Advertising 2 3 units
ADV 95 - Working With Type 3 units
ADV 124 - Copywriting 3 units
ADV 126 - Media Planning and Buying 3 units
ADV 130 - Advertising Portfolio 1 3 units
ADV 131 - Advertising Portfolio 2 3 units
ADV 132 - UX UI Design for Advertising 3 units

Management Option (27 units)

ADV 122 - Business-to-Business Advertising 3 units
ADV 123 - Broadcast and New Media Advertising 3 units
ADV 126 - Media Planning and Buying 3 units
BUS2 130 - Introduction to Marketing 3 units
BUS5 146 - Fundamentals of Project Management 3 units
MCOM 63 - New Media 3 units
MCOM 175 - Social Media and Web Analytics 3 units
STAT 95 - Elementary Statistics 3 units (B4) (UNVS 15F and UNVS 15S may be used in lieu of the statistics course required by this major.)

Complete One Course From:

ADV 116 - Spartan Daily Advertising Staff 3 units
Advertising Management Elective 3 unit(s)

Marketing Communication Option (27 units)

ADV 126 - Media Planning and Buying 3 units
BUS2 130 - Introduction to Marketing 3 units
BUS5 146 - Fundamentals of Project Management 3 units
MCOM 63 - New Media 3 units
MCOM 175 - Social Media and Web Analytics 3 units
PR 99 - Introduction to Public Relations 3 units
PR 190 - Media and Influencer Relations 3 units
PR 191 - Strategic Content Creation 3 units
STAT 95 - Elementary Statistics 3 units (B4)

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