Roadmap: Advertising, Area of Specialization in Creative Track, BS

The following roadmap is a sample advising map to complete the degree program in four years. Please consult your MyPlanner and major advisor as you develop your individualized academic plan. Students must have completed 60+ units in order to enroll in GE UD courses.

*Courses marked with an asterisk may be taken in a different semester than listed.

Year 1 | Year 2 | Year 3 | Year 4

Year 1

Fall Semester (15 units)

ADV 91 - Introduction to Advertising 3 unit(s)
GE Area 1A 3 unit(s)
GE Area 2 3 unit(s)*
GE Area 4 + US 1 or US 2-3 3 unit(s)*
One course from: ART 44HA , DSGN 44HA , ENGL 44HA , HUM 44HA , or PHIL 44HA - Design Your Life, Design Your Semester, Design Your World 3 unit(s)

Spring Semester (16 units)

GE Area 1B 3 unit(s)*
GE Area 1C 3 unit(s)*
GE Area 3A 3 unit(s)*
GE Area 4 + US 1 or US 2-3 3 unit(s)*
MCOM 70 - Visual Communication for Modern Media 3 unit(s)*
Physical Education 1 unit*

Year 2

Fall Semester (15-16 units)

Complete the Upper Division Writing - Directed Self Placement
Art Elective 3 unit(s)
ENGL 71 - Creative Writing 3 unit(s) (GE Area 3B)
GE Area 5A / 5C 3-4 unit(s)*
University Elective - Lower or Upper Division 3 units*
University Elective - Lower or Upper Division 3 units*

Spring Semester (13-14 units)

ADV 95 - Working With Type 3 unit(s)
GE Area 5B / 5C 3-4 unit(s)*
GE Area 6 3 unit(s)*
Physical Education 1 unit*
University Elective - Lower or Upper Division 3 unit(s)*

Year 3

Fall Semester (15 units)

ADV 93 - Design Fundamentals for Advertising 1 3 unit(s)
ADV 121 - Strategic Planning/Communications 3 unit(s)
MCOM 100W - Writing Workshop: Mass Communications 3 unit(s) (WID)
MCOM 104 - Introduction to Mass Communications Research 3 unit(s)
University Elective - Lower or Upper Division 3 unit(s)*

Spring Semester (15 units)

Apply to Graduate
Apply for the Agency
ADV 94 - Design Fundamentals for Advertising 2 3 unit(s)
ADV 124 - Copywriting 3 unit(s)
GE Upper Division Area 2/5 3 unit(s)*
JMC Elective 3 unit(s)*
MCOM 170 - Strategic Social Media & Digital Marketing 3 unit(s)

Year 4

Fall Semester (15 units)

ADV 128 - Integrated Marketing Communications (IMC) 3 unit(s)
Note: ADV 128 will need an Add Code
ADV 130 - Advertising Portfolio 1 3 unit(s)
Note: ADV 130 is offered in Fall only
MCOM 111 - Mass Communications Internship 3 unit(s)¹
GE Upper Division Area 4 3 unit(s)*
Upper Division Humanities & Arts Elective Course 3 unit(s)*

Spring Semester (15 units)

ADV 129 - Advertising Campaign Planning and Management 3 unit(s)¹
ADV 131 - Advertising Portfolio 2 3 unit(s)
Note: ADV 131 is offered in Spring only
ADV 132 - UX UI Design for Advertising 3 unit(s)
GE Upper Division Area 3 3 unit(s)*
University Elective - Lower or Upper Division 3 unit(s)*

Roadmap Notes

*Courses marked with an asterisk may be taken in a different semester than listed.

Lower division courses should generally be taken in years 1-2, and upper division courses in years 3-4. Students should work with an academic advisor to create an individual roadmap using the MyPlanner tool.

All advertising majors must do a 240 hour internship after completing nine units of advertising classes. Approval is needed to sign up for MCOM 111 . This may also be done during the summer or winter sessions. MCOM 180 - Independent Study for one unit of credit can be taken any time. Students work directly with faculty in their major.

¹MCOM 199A /MCOM 199B substitutes for MCOM 111 and ADV 129 by invitation.

A minimum of 120 units is required for this degree.